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Your challenge – our solution. All of our services and tools have been built around this promise, covering all aspects of business development, market expansion and global sales growth.

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Invest in Sweden

Would you like to invest in or expand to Sweden? We offer international companies analysis, support, and guidance for every decision. Discover our services and contact our local advisors.

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Start a company in Sweden

Setting up and running a business in Sweden is a surprisingly straightforward process. The guides below contain practical advice that help you every step of the way.

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Industries

Sweden is a world-leading innovation nation that provides both domestic and international companies with an unrivalled test market and springboard for sustainable and digital growth. Business Sweden's promotional efforts focus on seven key industries where Sweden possesses pioneering expertise.

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Explore our key industries

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Try Swedish

We offer expert support to companies looking to start exporting or expand their food exports to new markets. Through market insights, export guides, business opportunities, and participation in international food fairs, we help Swedish producers reach new customers globally.

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Insights

Explore our insights on global market trends and business opportunities in Sweden and around the world. View client cases and get our latest analysis in featured reports.

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Calendar

At Business Sweden, we regularly organize events that give you the tools, networks and insights you need to succeed internationally.

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Upcoming activities

Our calendar offers courses, delegations, trade fairs, and global forums - giving you access to expert knowledge, valuable connections, and new market opportunities.

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About us

We offer strategic advice and practical support in more than 40 markets around the world. Learn more about our mission and global presence.

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Business Sweden

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Vacant positions

We are always looking for new talents to join our global team.

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Client cases

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How Tiger of Sweden ventured into the Korean market

South Korea’s lucrative fashion and beauty industry looked a perfect fit for Tiger of Sweden’s expansion plans into Asia. But with no market presence, the fashion label did not know where to start. Fortunately, Business Sweden was able...

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Eton sees smoother expansion into European markets thanks to payroll support

For close to a century, Eton’s trademark shirts have been renowned for their quality and craftmanship and can be found in retail outlets the world over. To help manage its global workforce from its head office, Eton relies on assistance...

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Fast track to build Asia presence for Swedish beauty brand

With an eye on growing demand for vegan products in Asia, Sweden’s personal beauty brand has caught attention.

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Bugging to learn how a Swedish startup has expanded in Asia? Look to Global Bugs!

A Swedish Entrepreneur, Thailand, and Bugs? Business Sweden aims to present a compelling narrative of how a Swedish company has taken a bold step to move to set up their business in Thailand and try to address the global protein...

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Swedish sustainable stockings with big growth ambitions in the US

Explore the journey with Swedish Stockings, pioneers in sustainable tights, as they take the leap into the American market with the assistance of the SCALE US program. Gain insight into their ambitious growth strategy and how they...

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Swedish company Nick’s on the road to sweet success in the US

When Nick’s started to look towards the US market, they used their knowledge and expertise of Business Sweden’s food export program Try Swedish to make the right connections in a competitive and challenging consumer market.

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Zalando dressed for success in the Nordics

The new fulfilment centre just outside Stockholm strengthens Zalando’s presence in northern Europe, and enables the company to significantly improve their services to all Nordic countries.

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